Investing Unplugged WithThree E's of Investing: Strip the Ego, Tame the Emotion, Own the Equity

Investing in the equity markets often feels like navigating a roller coaster — thrilling highs, sudden drops, and moments that test your nerves. Behind every successful investment journey lies a crucial secret: mastering the three E’s — Emotions, Ego, and Equity. This blog dives into how understanding and controlling these forces can transform you from a reactive investor into a confident pro. The Story of a Seasoned Professional: When Ego Meets Emotion Sakshi a 34-year-old corporate professional, who started investing after hearing success stories everywhere. Early gains gave her a rush of confidence — so much so that she believed she had unlocked the secret formula to beating the market. Her ego whispered: “You don’t need advice. You’ve got this.” But soon, the markets corrected. Her portfolio took a hit. Panic replaced confidence. Emotional decisions led her to sell at a loss. She felt defeated. Why Emotions and Ego Can Be Your Biggest Investment Enem...