Knowledge Bites

Turn Your Portfolio into a Force for Good And Great Returns ! Client Story: Profits with a Purpose Meet our client Mr. D , 34, an IT engineer from Pune. In 2021, he decided to shift a part of his investments into sustainable options. He allocated ₹5 lakh into the Axis ESG Equity Fund —attracted by its clean energy exposure and responsible governance standards. By mid-2025, his investment grew to ₹9.1 lakh— an 81% return in four years . But more than the numbers, Mr. D felt a sense of alignment—his wealth was growing, and so was its impact. He wasn’t just funding profits; he was funding progress. Introduction: Profit with Purpose It’s no longer just about how much your money grows—but how responsibly it grows. In 2025, smart investors are shifting focus to ESG investing: a way to grow wealth while backing businesses that care about people, planet, and ethics. If you’ve ever wanted your investments to reflect your values—without sacrificing returns—this is your playbook. What is ESG ...

How One Client Transformed His Investing From Stress-Driven to Strategy-Led 📖 Mr. X: A Story Many Investors Will Recognize In early 2021, one of our clients — let’s call him Mr. X , a 37-year-old Bengaluru-based professional — decided it was time to take wealth-building seriously. He started SIPs in equity mutual funds, picked a few large-cap stocks, and even experimented with mid-caps. Like many first-time investors, he was driven by optimism and momentum. Then the markets corrected. In just a few days, his portfolio value dropped by ₹1.2 lakhs. He panicked. Paused his SIPs. Sold some investments. Shifted to high-risk small-caps, hoping for a quick recovery. Emotion took over logic — a classic behavioral trap. Meanwhile, Ms. A , another client who started at the same time, continued her SIPs without disruption. She reviewed her portfolio quarterly and stayed focused on long-term goals. Fast-Forward Three Years Mr. X : Up just 9% after a cycle of overreaction and poor timing ...

  Investing in the equity markets often feels like navigating a roller coaster — thrilling highs, sudden drops, and moments that test your nerves. Behind every successful investment journey lies a crucial secret: mastering the three E’s — Emotions, Ego, and Equity. This blog dives into how understanding and controlling these forces can transform you from a reactive investor into a confident pro. The Story of a Seasoned Professional: When Ego Meets Emotion Sakshi a 34-year-old corporate professional, who started investing after hearing success stories everywhere. Early gains gave her a rush of confidence — so much so that she believed she had unlocked the secret formula to beating the market. Her ego whispered: “You don’t need advice. You’ve got this.” But soon, the markets corrected. Her portfolio took a hit. Panic replaced confidence. Emotional decisions led her to sell at a loss. She felt defeated. Why Emotions and Ego Can Be Your Biggest Investment Enem...

With a projected rise of 9%, the Indian labor market is expected to undergo a revolutionary phase in 2025. This strong growth is a reflection of the nation's resilient economy and the vitality of its main sectors. In November 2024, a 10% year-over-year hiring growth highlights the market's rising trend. This impressive expansion is being driven by industries like retail, banking and financial services (BFSI), Information technology (IT), and emerging technologies.   Key Factors Influencing Job Market Growth:       Information Technology: The Foundation of the Digital World The IT industry continues to be a major employer in India. Hiring has increased as a result of the spike in demand for cloud computing, artificial intelligence (AI), and cyber security solutions. Opportunities for software engineers, data scientists, and IT infrastructure specialists are still being created by firms' global outsourcing and digital transformation activities.     ...

Many of us have heard so many times in Advertisement and in our circle about SIP, but we have so many questions in our mind. As most of us have learned about investment avenues like Real Estate, FD/RD & Gold. But today we will learn about a powerful investment tool, and we know that by the name - SIP . As we all know SIP stands for Systematic Investment Plan where instead of putting money at one go, we save small amount every month, without getting any burden we can accomplish our financial goals easily.  What is SIP ? SIP is way to enter into equity market via much diversified way and at a regular interval depending upon our cash flows, with this we can pass over the volatility risk in equity market.  When the market is on the upside, we get lesser units and when market move on downward trajectory, we get more unit which help an investor in averaging Here we don't have that obligation of putting a big amount at one go instead we can invest as per our saving capacity or fi...